We do things differently at Mineral.


Sustainability is a day-to-day choice which underpins how we operate and how we do business – be it in our choices with our suppliers, our solutions or the clients we work with.

The growing understanding that our everyday lives and the products we use harm our environment, has seen an awakening in our desire to seek out purposeful businesses – those which meet our values and reflect our choices and avoid those which harm our planet.

We therefore see Sustainability as a journey – aiming to make incremental changes as and when we are able to not only reduce our global footprint, but also lead by example to show small changes lead to big impacts. 


Sustainability is more than simply ‘Green’ – it’s about how we treat people and responsible practices. Moving away from the Triple Bottom Line approach of People, Planet, Profit, we focus upon the necessity to provide growth and stability in a sustainable manner

Advocacy & Insight

Based upon the UN Sustainable Development Goals and relevant industry-specific knowledge, we will embed sustainable practices in our plans and guidance to help leave your business and our planet, in a better place.

Helping businesses to achieve Net Zero

We utilise the latest in Thought Leadership to provide the platform with which to make sustainable changes for you and your business, encouraging a long-term outlook and restore resilience to your business. 

Devon’s only qualified Marketing & Sustainability agency

As Devon’s only qualified Sustainability and Marketing agency, not only do we pride ourselves in our sustainable values and consider our environmental impacts. 

Local companies and communities have the opportunity to become real leaders for regional change, in a way we haven’t seen before. With a positive mindset and empathetic, inclusive leadership, we have the potential to build the future we want, with more resiliency and greater collaboration.


Carbon neutral via preservation

Zero single-use plastics

Digital presence only

Committed to equality and living wages

Donate 1% of revenue to sustainable causes

Use local suppliers wherever possible

We are also a member of the SME Climate Hub, recognising that climate change poses a threat to the economy, nature and society-at-large, our company commits to take action immediately in order to:

  1. Halve our greenhouse gas emissions before 2030
  2. Achieve net zero emissions before 2050
  3. Disclose our progress on a yearly basis

In doing so, we are proud to be recognised by the United Nations Race to Zero campaign, and join governments, businesses, cities, regions, and universities around the world that share the same mission.

1% for the Planet is a global movement inspiring businesses and individuals to support environmental solutions through annual membership and everyday actions, which we have decide to support going forwards – helping us to lead by example.

We are proud to partner with 1% for the Planet – providing us the platform to give back to sustainable causes, promote the benefits of a sustainable focus with our clients and inspire our future Marketing activities.

Our world will suffer less negative impacts on the intensity and frequency of extreme events, on resources, ecosystems, biodiversity, food security, cities, tourism, and carbon removal, by limiting warming to 1.5c above pre-industrial levels.

Though this will require transformative systemic change and integrated with sustainable development, adaptation will be less difficult, with holistic effort.





When we evaluate our Carbon Footprint, we emphasise our 3 main impacts: Technology, Our Value Chain and Travel.

As a digital marketing agency, our Carbon Footprint is relatively low naturally, however we aim to make holistic improvements across our business and our team, aiming to achieve Net Zero carbon by 2025.